Online travel sites lack personal touch

Fewer leisure travelers are booking online, because they're frustrated by online travel reservation sites, according to e-commerce research by eMarketer. "The fact that fewer travelers are booking online is not due to economic concerns — online travel bookers are an affluent demographic — it is caused by frustrations related to the planning and booking capabilities of online travel agencies," says Jeff Grau, senior analyst at eMarketer.
The result is "a renewed appreciation for the expertise and personalized services offered by traditional travel agents," Grau says. This is a complete reversal of what's been happening for the last decade. Looks like human travel agents aren't becoming extinct after all. More... Discount Magazine Subscriptions - Discount Cigarettes & Tobacco - Nutty News